UI/UX design can be the difference between user delight, and user dismay. That's why we have a team of rockstar mobile designers that are seriously picky about pixels. Behind every great mobile app, there's a story about great design. How does it feel? How do actual humans interact with it? What hooks them?
At PiXiL, our design-first, build-second approach directs everything we do. Most mobile shops talk about great engineering and pleasing design — but few actually deliver. PiXiL is at the top of a very short list of companies that do both WELL. And we should be at the top of your list for app design & mobile development support.
We dive deep into your business needs to discover your target audience, their behaviors, your objectives, and the barriers for success. Our design discovery process is part brainstorm, part innovation, part refinement and part strategy between your company and our team. It often happens in the form of our Innovation Workshops. But it’s no leisurely stroll — we’re super fast thinkers and quick studies ready to aggressively explore ideas, tear apart concepts, and question every assumption. Ultimately, we are doers not talkers so we experiment, play, discover, fall down, break stuff, get back up and make stuff. If that sounds scary - we're not the right shop for you.
We love designing interactive prototypes, but to make them we first need user experience maps. They help us build a strong foundation to scope out the app’s functionality, consider its main features and understand the relationships between component to create an engaging user experience. The rules for iPhone app design and Android app design are similar, but different. Or maybe you need a cross-platform, responsive web app design. Whatever the platform, we’ll explore how users get from point A to point B and you get to revenue C.
Once we have the fundamentals down, the real fun begins. We start to build stuff, good stuff. Structures, connect screens, animations, responsive buttons — the ingredients for mobile app design magic. We make quick-and-dirty prototypes early in the process and never stop iterating and user testing. Even once your mobile app is live in a store or safely inside your enterprise walls, we can optimize the experience.
At the same time we're creating your UI design, we're also building your app's visual brand. We tackle your user’s need and wants, and tap into the pulse of your target audience. Using mind maps, market research, use cases, mood boards, and cultural trends, we explore what motivates your users. We even play dress-up with your wireframes, adding the elements and finishing touches that reinforce your brand and resonates with your users.